Palafox Associates plans and designs world class and state of the art pacesetters. It individualizes the project’s significance to the adjacent developments, and how each project will contribute in terms of neighborliness, income, and socio-economic and cultural activities in the regional, national, and international scenes. Models of these innovative development trends are being introduced in the firm’s signature projects: the Rockwell Center, an inner city revitalization project; and the Robinson’s Starmills and the SM Southmall and SM City Fairview, revolutionary shopping malls that departed from the run-of-the-mill and hackneyed box-shaped shopping centers. Moreover, the master planned golf course communities of Sta. Elena, Manila Southwoods, and The Country Club; and the master planned residential communities of Hacienda Sta. Elena, The Promenade, Pacific Heights, La Marea, and Grand Centennial Homes among others are a testament to the firm’s innovative design solutions. The firm has also carried out work on entertainment, leisure, and business communities in Ecocentrum in Laguna and the First Philippine Industrial Park in Batangas.

The professional practice of Palafox Associates combines architecture, interior design, engineering, landscape architecture, environmental planning, urban design, land use planning, and planning management. Considering the need and identifying the failure to treat the symptoms that are endemic to many urbanizing problems, the firm offers alternatives to planning and architecture of these developments.